Anti-Crisis behaviour and process?

I would like to exchange ideas about "THE CRISIS" and its consequences.

• Do you really think anti-crisis behaviours can exist?
• Or do you think that better than to fight again crisis, crisis could be turned into an opportunities tank, provided that you fit the right behaviours and process with the market new parameters? 
• What will be the main business consequences of the crisis related to sales and marketing?
  1. Less investment or less risky investment?
  2. Bigger focus on Cost reduction? (is that not the case already?)
  3. ROI expected to be sooner?
  4. More focus on margin/profit than on market coverage and market penetration?

Is all that really new and born with THE crisis?

In my opinion, the drastic consequence will be that the gap between "good" and "not so good" sales organizations will dramatically widen.
The "not so good" are those who moan about the inefficiency of the anti-crisis weapons.
The "good" won't try to fight for an already lost battle but will shape their organization(behaviour and process) in order to face the new opportunities carried by the crisis.